AI Shopper News
Latest AI Shopping & E-commerce Technology Updates
Latest AI Shopping & E-commerce Technology Updates
The phone is the store now. Mobile accounts for 78% of e-commerce traffic and the gap keeps widening. Track how retailers are winning, or losing, the battle for the screen that's always within reach.
The desktop checkout funnel is dead; the mobile shopping journey is continuous and fragmented, and it's where the money is. Mobile commerce will reach $710 billion in the US alone by 2025. But mobile conversion rates still lag desktop significantly, representing a multi-hundred-billion-dollar optimization opportunity. The retailers solving mobile friction through one-tap checkout, intelligent autofill, and instant-loading pages are capturing share from those who aren't.
Mobile commerce has evolved beyond responsive websites. Today's winners deploy native apps with exclusive features, leverage push notifications without alienating users, integrate digital wallets that eliminate checkout friction, and build experiences that work when connectivity doesn't. Meanwhile, Apple and Google continuously change the rules: privacy restrictions reshape targeting, app store policies affect distribution, and new hardware capabilities create fresh possibilities.
We track the full mobile commerce ecosystem: app development strategies and performance benchmarks, mobile payment evolution from Apple Pay to embedded checkout, the tools and platforms enabling mobile-first experiences, and the analytics needed to understand mobile shopper behavior. The future of retail fits in your pocket.
Mobile commerce is buying and selling through smartphones and tablets via apps, mobile websites, and digital wallets. It includes mobile shopping, banking, payments, and in-app purchases.
Mobile commerce accounts for 57% of global e-commerce sales, with some markets like Asia seeing 70%+ mobile shopping. This share continues to grow as mobile experiences improve.
Key optimizations include responsive design, fast page loads, simplified checkout, mobile payment options like Apple Pay, progressive web apps, and touch-friendly interfaces with clear CTAs.