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EXCLUSIVE

The Protocol Wars Are Here

WHO CONTROLS THE AI CHECKOUT?

OPEN PROTOCOL
Google
Universal Checkout Protocol
$185B
Alphabet capex backing
20+
Coalition partners
KEY PARTNERS
Shopify Visa Walmart Mastercard Target

Merchant keeps the customer

VS
CLOSED ECOSYSTEM
Amazon
Rufus + Buy for Me
$200B
Amazon capex backing
300M
Active Rufus users
KEY METRICS
$12B sales +60% conversion +140% YoY

Amazon keeps the customer

Original analysis from 1,500+ articles • 310 sources • aishopper.biz

Read the Full Analysis →

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